Topic: NuVal: http://www.nuval.com/
Fact panels, package labels, nutrition reports. There has to be a better way to make decisions about the foods you eat. Now there is: the NuVal™ Nutritional Scoring System.
The NuVal System does the nutritional heavy lifting so you don’t have to. Developed by an independent panel of nutrition and medical experts, the System helps you see – at a glance – the nutritional value of the food you buy.
How? The NuVal System scores food on a scale of 1-100. The higher the NuVal Score, the better the nutrition. It’s that simple. And it’s coming to every aisle of your favorite grocery stores – right there on the shelf tag. Now you can compare overall nutrition the same way you compare price. You can even compare apples and oranges.
NuVal LLC is dedicated to making good nutrition easy by providing comprehensive nutritional information in a single number. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital of Derby, Connecticut, a non-profit community hospital and home to the Yale-Griffin Prevention Research Center. Located in Braintree, MA, NuVal licenses its proprietary food scoring system, which is based on ONQI TM (Overall Nutrition Quality Index) science, to food retailers across the country.
About our Presenter: Dr. David Katz: http://www.davidkatzmd.com/
David L. Katz MD, MPH, FACPM, FACP is a nationally recognized authority on nutrition, weight control, and the prevention of chronic disease.
He is Adjunct Associate Professor of Public Health Practice, and formerly the Director of Medical Studies in Public Health, at the Yale University School of Medicine. Dr. Katz directs the Yale Prevention Research Center, which he co-founded in 1998.
Dr. Katz has published over 100 scientific articles and chapters; innumerable abstracts, newsletter articles, health columns, and essays, and eleven books to date.
Dr. Katz is formerly a medical contributor for ABC news, the nutrition columnist to O, The Oprah Magazine, an on-line expert blogger for Prevention Magazine, and a syndicated health/nutrition columnist for The New York Times. He is also a frequent contributor of expert opinion on nutrition and obesity to publications including The Wall Street Journal, The Washington Post, The Chicago Tribune, The Boston Globe, HealthDay News, and The Associated Press.
The visionary behind the NuVal™ Nutritional Scoring System, Dr. Katz convened and led the 12-member scientific panel that developed the ONQI™ (Overall Nutritional Quality Index) algorithm that powers the NuVal System.
Dr. Katz also is the Chief Science Officer for NuVal LLC and liaison to the independent Scientific Advisory Board that oversees the ongoing management of the ONQI algorithm.
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I found a video on YouTube showing NuVal in action at a MeiJer Store. http://www.youtube.com/watch?v=9GYTjIMKPcA I’m really excited about learning more from Dr. Katz.
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I went with the family to the local Meijer this weekend to check out the NuVal system in action. It was actually a lot of fun and a little bit surprising comparing the scores on some of the kids favorites. Some of our surprising finds: There were many granola bars with a lower score than the Cool Ranch Doritos. Cool Ranch Doritos also scored significantly higher than Nacho Cheese Doritos(this is not an endorsement for the Doritos, they only scored in the 20′s!). Popcorn scored a 97 while most microwave popcorns scored below 20, well worth the trouble to pop it the old fashioned way. This will definitely change the way we shop for groceries, plus it gives me a little scientific back-up for the weekly question “Why can’t I have Doritos in my lunch box?”
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